Before moving into the design phase, I begin by creating detailed wireframes that outline the structure and flow of the homepage and other pages. This step helps establish a clear visual hierarchy, ensuring that the most important information and actions stand out.

I focus on defining spacing, content placement, and interaction points to create a balanced layout that feels intuitive to navigate. This careful planning sets the stage for a cohesive and engaging user experience that supports RentAround’s goals and guides users smoothly toward conversion.

Before moving into the design phase, I begin by creating detailed wireframes that outline the structure and flow of the homepage and other pages. This step helps establish a clear visual hierarchy, ensuring that the most important information and actions stand out.

I focus on defining spacing, content placement, and interaction points to create a balanced layout that feels intuitive to navigate. This careful planning sets the stage for a cohesive and engaging user experience that supports RentAround’s goals and guides users smoothly toward conversion.

The process began with defining the primary user as the renter and setting the core goal to increase search conversions. A comprehensive competitive analysis was conducted to benchmark modern e-commerce and rental best practices, directly informing the new visual direction.

An Information Architecture (IA) audit identified structural weaknesses, leading to a new content strategy that clarified messaging and prioritized search functionality over the vendor-focused copy.

Redesigning the RentAround homepage comes with several UX and UI challenges. The visual hierarchy is cluttered, with multiple elements competing for attention in the hero section. There’s no clear focal point, making it difficult for users to know where to start. The product categories are presented in a block layout, but inconsistent spacing and outdated styling create a dated feel.

The information structure is overwhelming, with repeated links across the header, category bar, and footer. The large number of categories presented at once may cause decision fatigue. Additionally, the value proposition, though clear, lacks a strong call-to-action or trust-building elements to guide users forward.

The process began with defining the primary user as the renter and setting the core goal to increase search conversions. A comprehensive competitive analysis was conducted to benchmark modern e-commerce and rental best practices, directly informing the new visual direction.

An Information Architecture (IA) audit identified structural weaknesses, leading to a new content strategy that clarified messaging and prioritized search functionality over the vendor-focused copy.

Redesigning the RentAround homepage comes with several UX and UI challenges. The visual hierarchy is cluttered, with multiple elements competing for attention in the hero section. There’s no clear focal point, making it difficult for users to know where to start. The product categories are presented in a block layout, but inconsistent spacing and outdated styling create a dated feel.

The information structure is overwhelming, with repeated links across the header, category bar, and footer. The large number of categories presented at once may cause decision fatigue. Additionally, the value proposition, though clear, lacks a strong call-to-action or trust-building elements to guide users forward.